Privacy policy

Last updated: July 9, 2026

This Privacy Policy describes how AntMeUp (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit antmeup.de (the “Site”), use our services, make a purchase, or otherwise communicate with us in connection with the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information Do We Collect?

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

Information that you directly submit to us through our Services may include:

  • Contact details – including your name, address, phone number, and email address.
  • Order information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information – including your username, password, security questions, and other information used for account security.
  • Customer support information – including the information you include in communications with us, for example, when you send us a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain From Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Information

  • Providing products and services. We use your personal information to provide you with the Services and to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other functions and features relating to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may use. In that case, Shopify processes your data in accordance with its privacy policy and consumer privacy policy.
  • Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, SMS, or mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products, pursuant to Art. 6(1)(f) GDPR.
  • Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6(1)(f) GDPR.
  • Communicating with you and improving our Services. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to be responsive to you, to provide you with effective services, and to maintain our business relationship with you, pursuant to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our shop through Shopify, please see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and our Services (including to remember your actions and preferences), to carry out analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the Services, products, and advertising on our Site and other websites.

Most browsers accept cookies automatically by default. However, you can set your browser to remove or reject cookies through your browser settings. Please note that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. In addition, blocking cookies may not fully prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for purposes of performing our contract, for legitimate purposes, and for other reasons subject to this Privacy Policy. Such circumstances may include:

  • with vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
  • with business and marketing partners to provide you with services and to advertise to you. Our business and marketing partners will use your data in accordance with their own privacy policies.
  • when you direct, request, or otherwise consent to our disclosure of certain information to third parties, for example to have products shipped to you or through your use of social media widgets or login integrations, with your consent.
  • with our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business.
  • in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information.”

Category Categories of Recipients
  • Identifiers such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information, and customer support information
  • Internet or other similar network activity, such as Usage Data
  • Geolocation data, such as locations determined by an IP address or other technical means
  • Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
  • Business and marketing partners
  • Affiliates

We do not use or disclose your personal information without your consent, or for the purpose of drawing inferences about you.

With your consent, we disclose personal information for the purpose of conducting advertising and marketing activities as follows.

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or by third parties. Our inclusion of such links does not, in itself, constitute an endorsement of the content of such platforms or of their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or legal guardian of a child who has provided us with their personal information, you may contact us using the contact details below and request that this data be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as these terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  • Right to Access/Information: You may have the right to request access to the personal information we hold about you, including details on how we use and share your data.
  • Right to Deletion: You may have the right to request the deletion of personal information we hold about you.
  • Right to Rectification: You may have the right to request correction of inaccurate personal information we hold about you.
  • Right to Portability: You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to certain exceptions, to request that we transfer it to a third party.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to instruct us not to “sell” or “share” your personal information, or to object to the processing of your personal information for purposes considered “targeted advertising” under applicable data protection laws. Please note: if you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will, depending on your location, automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.
  • Restriction of Processing: You may have the right to ask us to stop or restrict the processing of your personal information.
  • Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
  • Right to Object: If we decline to act on your request, you may have the right to appeal our decision. You can do this by replying directly to our refusal.
  • Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option shown in our emails to you. If you opt out, we may still send you non-promotional emails, for example about your account or your orders.

You can exercise these rights as indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require the agent to provide proof that you have authorized them to act on your behalf. We may also need to verify your identity directly with us. We will respond to your request promptly, as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details below, or by filing your complaint with your local data protection authority. For the EEA, a list of competent data protection supervisory authorities is available here.

International Users

Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information is also processed by staff and by external service providers and partners in these countries.

When we transfer your personal information outside of Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent UK authority, unless the transfer is to a country that has been found to offer an adequate level of protection.

Contact

Should you have any questions about our data protection practices or this Privacy Policy, or wish to exercise any of the rights available to you, please call us or email us atantmeup.de@gmail.com or contact us at Cedric Scharf, Unterdorfstraße 31, 07749 Jena, Germany.

For the purposes of applicable data protection laws, and unless otherwise stated, we are the controller of your personal information.